This is an advertisement for the Spanish Basketball Federation that appeared in the Spanish daily sports newspaper Marca. And what are they doing? Spain's 15 national team members pulling back the skin on their eyelids, with smiles on their faces. The photo was part of a publicity campaign for team sponsor Seur, a Spanish courier company, and is being used only in Spain.
However, this ad photo sparked international media criticsm for it's cultural insensitivity.
The Spanish team have since explained and apologized for the ad. They never meant for it to be offensive.
If you are Chinese, what do you think? Would you be offended?
As for me...I think this is inching towards the borderline of being insensitive. I am not pissed but I don't think this is a tasteful ad either.
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