Michael Phelps - monies and media attention

Michael Phelps...became an instant celebrity literally overnight.

The world knows about his historic wins with 8 gold medal at the Beijing 2008 Olympics.

I seriously believe he has made this Olympics such an enjoyable event to watch.

Now Michael Phelps is so sought after it is unbelievable. Already a multi millionaire even before the start of the Olympics from endorsements and sponsorship, his value will definitely double, triple or probably even quadrupled after his wins.

Click here for the news on who wants him on their brands.

But it will not stop there. Everyone is interested in his personal life. Does he have a girlfriend? Who is he interested in? He denied rumours that he is in a relationship with fellow US swimmer Amanda Beard though the news continue to circulate. Michael Phelps apparently told Extra that he has a celebrity crush on Cameron Diaz.

But will the papparazi stop there. NO!NO! They will not stop until they can dig out whatever that is news worthy.

The world all saw his mom and sisters who was with him at every swim. His mom nearly got as much media attention as her son.

But, guess what people are asking? What about DAD? So they dig, dig, dig....and of course they did find him. It is probably not the best story about a father estranged from his suddenly popular son but the media will never stop. That is the price you pay for being a celebrity even

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Btw, I think the photo shoot by Sports Illustrated above is quite "yucky".